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The platform is rolling out a new feature that permits them to cut down on the amount of AI-created content appearing in their feeds. This step comes as the company announced that it presently contains more than 1 billion content made with AI.

Pilot Phase and Launch

The update is being tested over the next few weeks before a full-scale rollout. This development coincides with a increase in AI content, fueled by new AI video creators.

The Broader AI Trend

It has been noted that almost one in 10 of the fastest-growing content creators on a competing service only show content made by AI. A large amount of this material is considered mass-produced AI material, a label for poor-quality, mass-produced content that is typically illogical or surreal.

Our research shows that many people enjoy content made with AI tools, including computer-generated images to educational videos, and we intend to provide users the ability to see more or less of that, based on their own likes,” stated a spokesperson.

AI on the Platform

The service shared that there are currently 1.3bn videos on its service identified as made with AI. Collectively, more than 100 million videos are uploaded to the app every day, making AI-generated material a limited part of its overall inventory.

Customizing Your Feed

Viewers will be able to limit or boost the volume of AI-generated videos they see by using the “manage topic” option in the application and choosing “AI-generated content”. Further subjects that are already be adjusted under the filter include current affairs, style, cosmetics, and movement.

AI Disclosure Rules

TikTok’s guidelines require creators to tag “realistic” artificially created content, and it bans malicious fake videos of well-known individuals or crisis events. Any authentic-looking AI-generated clip that is without a tag can be removed under its terms of service.

In addition, the service will henceforth attach an artificially created tag to content created with its proprietary AI systems, or detected by an collaborative effort for recognizing content made by AI. This step is aimed to help prevent users from attempting to bypass the disclosure requirement.

Educational Initiatives

The platform is also launching a $2 million educational fund for professionals and groups to produce learning resources about using AI responsibly. This initiative will benefit charitable organizations dedicated to teaching computer science.

Content Safety Approach

The video-sharing app has supported its moderation strategy, amid discussion over plans to make redundant a large number of safety staff in the United Kingdom. TikTok is expected to eliminate hundreds of positions in its trust and safety team in its British office, with worker representatives and digital protection specialists raising concerns that people are being substituted by machine-led review.

A trust and safety lead stated that people-led review would continue to be important, but artificial intelligence can shield workers by filtering out the most distressing content ahead of it has to be seen by humans. The platform reported a notable drop in shocking and graphic content seen by content reviewers over the past year due to reliance on its automated systems.

We believe it is crucial to integrate humans and technology to maintain a secure environment,” she said. “We’ll have people as integral to the approach, but we additionally believe it’s highly necessary to reduce exposure to harmful content as rapidly, which is the area in which a lot of the machine support is proving valuable process content quickly.”